![]() ![]() ![]() Video is even more important after the release of Instagram Reels -an extension of Instagram that allows users to create short videos up to 15 seconds long. Strive to create product posts that focus more on conveying a feeling-a mood, aesthetic, association, or sentiment that you want people to think of when they see your brand name. Instead, you can consider treating a post like an opportunity to pitch a product, discussing features and benefits or highlighting what makes it special.Ĭlocks And Colours does this well in its image below. You’ll also want to include rich, interesting captions, not just a product name and a few trending Instagram hashtags. Ideally you’re showcasing your products in an aspirational yet relatable setting that your audience can picture themselves in. When photographing products for your feed, you want to avoid making them look like ads. ![]() Sharing content featuring your products in all their glory will, of course, help you drive sales and promote your business on Instagram. High-quality pictures and videos of your products will likely be one of the easiest (and most expected) places to start on Instagram. Announce new products/business milestones. ![]()
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